It is estimated that e-commerce will generate $5.9 trillion AUD by the end of 2021. Once you’ve sourced a product to sell that fills a gap in the market, it’s time to start developing your e-commerce website.
But what are the different steps of setting up an e-commerce website? And how can you optimise your website to ensure maximum sales?
Keep reading for our complete guide to getting your e-commerce website up and running.
Determine Your Business Name and Logo
One of the first major steps when it comes to setting up your site is the e-commerce website design. Start by choosing your brand name and logo, and consider how these fit in with your overall brand image.
The products that you have chosen to sell, and the corresponding target audience, should determine the website design. Ask yourself the following questions:
- Will your typical customer be in a certain age range?
- Will they be tech-savvy?
- What are the other brands are selling similar products?
While thinking about your brand name, you should also research which domains are available. Some best practices are to include a keyword in your brand name while keeping your domain short and memorable.
Create Your Online Store
Next, it’s time to choose an e-commerce website builder. Some of the most popular options are Shopify, BigCommerce, and Wix.
Hiring a website development team is the best way to create an effective and smart website. They can ensure your site has fast loading speeds, easy navigation, and a high-quality appearance.
When making an e-commerce website, you’ll also need to prepare the building blocks of your site. This means content for your blog, clear images of your products, the ability to provide customer support, and your marketing automation.
Email campaigns are a crucial aspect of digital marketing for e-commerce businesses. It’s essential to get your email templates and campaign established as soon as you’re ready for your website to go live.
Start Attracting Customers
Next, once the e-commerce website development phase is over, you can start attracting customers. Developing your website SEO is a crucial way to do this.
Take some time to research the keywords and search terms associated with your products. You can use these in the website metadata and blog content to ensure you appear on the first page of Google’s search results.
Consider other creative options for building a customer base. Many new e-commerce businesses offer promotional deals or work with social media influencers to generate new leads. You could also consider search engine advertising as a great way to attract customers who are ready to make a purchase.
That’s How to Launch an E-Commerce Website
Now that we’ve reviewed how to create an e-commerce website, it’s time to establish your online presence. Don’t forget that our team at BrainStack technologies can help you to build a professional-looking website.
For more information about our range of services, including how we can help you set up your e-commerce website, don’t hesitate to get in touch.