In the realm of Pay Per Click advertising, there are a wide range of options that can be used for targeting the audience and every single options is specifically designed to create an exceptional way for advertisers to arrive at their intended interest group.
Here, in this blog we’ll go through each of the targeting options for search, display, and remarketing campaigns and how they can be used to engage with our potential customers.
Display Targeting: Display campaigns on the Google Display Network (GDN) have many diverse targeting options but mainly they are divided into two main categories:
- Contextual Targeting
- Audience Targeting
Contextual Targeting: Contextual targeting also referred to as Contextual Advertising is a form of Google Ads that is used to display ads based on theme, content or the keywords of the website. It is one of the most popular techniques of advertising that is mostly used display blogs, websites and other online stuff. It is one of the most popular ways to indicate the Google that you want to show up on sites that have relevant content to you.
Types of contextual targeting:
- Keyword Targeting
- Placement Targeting
- Topic Targeting
Keyword Targeting: Keyword targeting plays a crucial role for the Google Display Network but proper keyword research is vital before using specific keywords for your business. The Advertisers provide the list of keywords to Google, and Google will then find out the content that loosely matches the specific keywords, and then display ads on that content.
Placement Targeting: Such kind of targeting is one of the narrowest targeting Ads. The advertisers sort out the list of websites and provided it to google where would they want to display the ads. The placement targeting is one of the methods for AdSense.
Topic Targeting: It is last and widest option to reach the contextual targets. This type of technique let advertisers to choose specific topics from the list provided by Google. There are many high-level categories, most with multiple subcategories to help you find exactly the type of content you want to show up next to.
Audience Targeting: Audience Targeting is one of the key foundations of a strategic marketing campaign that specifically focuses on particular traits of the user, for example, statistic, psychographic and geology based divisions, or anticipated characteristics of the group of spectators, for example, relevant (content-based) promoting (which incorporates advertisement systems). At the point when you pick such sort of focusing on strategy, you’re revealing to Google you want to show up for people who exhibit the behaviors you’ve identified as important, regardless of what content they’re viewing.