How Animations & Graphics Build a Better Brand

Have you ever thought of using animations for your brand? If not, then you are missing out.

Entrepreneurs, if not all, put their hearts and souls into creating the ideal brand. However, no matter how perfect your products are, they will fail if you can’t market them well.

This is when animations shine. Marketing your brand with animations and graphics is naturally eye-catching. Plus, these can make your content more engaging and interesting.

In this article, let’s discover how different types of animations can help build a better brand. Also, let’s find out why animations are a perfect addition to your digital marketing strategies.

2D and 3D logos can improve your brand image

Even if your website has all the necessary information, the ultimate goal is to make that information easy to understand. 

With 2D and 3D logos, you can instantly jump-start the concept of your brand image. Plus, your audiences can easily understand your product and service values at a glance.

Therefore, 2D and 3D logos improve not only your brand recognition but also a great addition to your marketing campaign!

Animated PR videos build customer loyalty

Businesses combine animated videos with their stories to help them communicate at a personal level to their audience. 

This leads to a “deeper connection” between brands and potential customers.

More importantly, this builds long-term relationships which later on earns customer loyalty. 

Graphic designs deliver messages better than words

“A picture is worth a thousand words.” is an old phrase that is very accurate. Graphic design is a perfect solution for businesses wanting to achieve a positive and long-lasting impression.

In spreading the message of your business, the design gets noticed first and then the words. Altogether, they deliver a powerful message.

The Apple logo, for example, has no tagline, but the design speaks better than the words of the brand.

Social media video ads/posts convert more than other types of campaigns

The good news for marketers is that video ads don’t just lure customers; they also persuade them to covert successfully.

In a survey, almost 69% of marketers agree that video ads convert better than plain images and text ads across social media.

Therefore, people would love to watch animated marketing materials like Facebook and Instagram ads/posts, making them engaged and interested in your brand offers.

Animations and graphics are recyclable

Reusability is the major advantage of animations and graphics in marketing and advertising. 

Having an animation for your brand is a one-time expense, but the 3D animated objects, animated PR videos, and other animation materials can be used and modified in the future for brand development.

Therefore, you can have lifelong marketing material and entirely adjustable upon need.

Your business deserves a better branding

Animations have become the cream of the crop of digital marketing strategies. So, what are you waiting for? Crack those knuckles and invest in animations now. At BrainStack, we create high-quality animations and graphics that your brand deserves. Message us to get started.

Why Hiring a Freelancer Is a Risk to Your Business

Are you looking for someone to create your website or develop a mobile app for your business? You might be considering hiring a freelancer, but this isn’t the best choice for everyone. Hiring a freelancer can actually pose a risk to your business.

But what makes them so risky, and why is hiring a professional IT company the better (and safer) choice? We’re here to explain so you don’t end up making a huge mistake.

Keep reading to learn all about the risks of hiring a remote freelancer.

Reliability

There are great freelancers out there, but there are also ones that are less reliable. There’s less oversight and someone that you hire for freelance work may disappear before finishing the job.

Having guaranteed work is crucial when you’re hiring someone for professional website design or mobile app development. If someone leaves in the middle of your project, you’ll be behind schedule.

You also need to remember that your freelancer might not sign an NDA. When you use a professional IT company, you know that your information is safe and secure.

Time/Duration

You have a specific timeframe in which you want your work completed, right? While a freelancer might be great at working on a schedule, how do you know that they’re going to do your project on time?

Freelancers work for themselves. This means that they have flexible schedules and they’re often overloaded with projects that they’re doing on their own. This could mean that your project gets put on the backburner.

When you use a professional web design company, though, you know that there’s a full team that’s committed to working on your task. You don’t have to worry about it being overdue.

Maintenance

Freelancers are often “one-and-done” as far as their projects go. Sure, they might create an awesome website or app, but what about when it’s time to update or troubleshoot?

Some freelancers may offer this service, but again, they take on many different kinds of projects at once (and they work alone). They’re less likely to have enough time to devote to your project, and hiring someone new to take over an app that’s already completed might not be effective.

You want to hire someone that’s prepared to take your project from start to finish.

Website Standard

You want your website to have a consistent look, and if you’re developing a mobile app, you want that look to match. After all, these things are part of your personal brand. When you hire one company to do all of this work, you know that you’ll get the consistency that you’re looking for.

You also want to know that your website and app are of the best possible quality. Professional development companies have a lot of experience in the field, so they know all of the tips and tricks to keep everything up to your standards.

Hiring a Freelancer? Think Again

If you’ve been considering hiring a freelancer to create your website or mobile app, it might be time to consider other options instead. Between unreliability, lower standards, and the inability to maintain your site or app after they create it, a freelancer is a risky choice.

Freelancers are hit and miss. When you hire a professional IT company, though, you know that you’re hiring an experienced team that’s ready to complete your project.

Are you looking for your perfect website or app developers? We’re here for you. Contact us to learn all about our services. We can’t wait to work with you.

Why are mobile applications the complete recipe for your business?

Time is changing, as we speak, and any business must adapt to the current tech advancements— mobile applications.

In 2020, the number of mobile users in the world reached 6.95 billion. Experts forecasted that it would rise to 7.1 billion by the end of 2021.

As a result, iPhone applications and other popular mobile apps are taking the world by storm. Start-ups and established entrepreneurs are now using mobile apps to maximize their business.

But how exactly can it impact a business? Let’s answer that question here and now. In this guide, let’s discover the five definitive ways why mobile apps can help your business grow.

Better customer service

Making your products and services accessible anytime is helpful. This is very true when you have customer support available 24/7.

You can add a feature to your app where customers can reach you at any time of the day. This is a great benefit because they don’t actually need to go in and out of your website.

Increases brand awareness

When scrolling, your business’s logo or slogan may appear on your customer’s mobile screen. They will be more likely to remember you whenever they need your products or services. 

This is a clear advantage over your competitors who are yet to discover this business strategy.

Creating a mobile app is a great way to increase your business branding and reputation. If you have issues with poor brand recognition, a mobile app can solve your problem.

Acts as an organic marketing tool

Besides being just an app, mobile applications can act as marketing tools. How? Integrations with social media platforms are possible with a mobile app.

In other words, customers can easily share your app or their personal experience with your business on their network. Therefore, this gives you free publicity.

Plus, you can readily send your future promotions and special events to your prospects and customers using push notifications.

Improves customer count

Remember that today’s customers are steadily hooked on their mobile phones. Without a doubt, customers would prefer an easy-to-use mobile app for any business.

Operating online will make your customers happy. Soon enough, they can recommend you to their friends and loved ones.

Generates extra money

Besides making money on your site, a mobile app with an order fulfillment feature can quickly open another income stream.

For instance, booking concert tickets, arranging restaurant reservations, etc., is possible with a single tap through a mobile app.

Plus, you can make more money by charging app users if they upgrade or ask for in-app ads and more.

Invest in Mobile Applications Now 

Small businesses wanting to stand out among the crowd must adapt to this change and establish a stable mobile presence.

With a mobile app, improving your business growth is no longer an issue. You can make your products and services more accessible at your fingertips.

Make sure your business isn’t left behind. At BrainStack, we’ve satisfied the needs of thousands of customers. It’s high time to satisfy yours. Message us to get started.

Your Complete Guide To Starting an E-Commerce Website

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It is estimated that e-commerce will generate $5.9 trillion AUD by the end of 2021. Once you’ve sourced a product to sell that fills a gap in the market, it’s time to start developing your e-commerce website.

But what are the different steps of setting up an e-commerce website? And how can you optimise your website to ensure maximum sales?

Keep reading for our complete guide to getting your e-commerce website up and running.

Determine Your Business Name and Logo

One of the first major steps when it comes to setting up your site is the e-commerce website design. Start by choosing your brand name and logo, and consider how these fit in with your overall brand image.

The products that you have chosen to sell, and the corresponding target audience, should determine the website design. Ask yourself the following questions:

  • Will your typical customer be in a certain age range?
  • Will they be tech-savvy?
  • What are the other brands are selling similar products?

While thinking about your brand name, you should also research which domains are available. Some best practices are to include a keyword in your brand name while keeping your domain short and memorable.

Create Your Online Store

Next, it’s time to choose an e-commerce website builder. Some of the most popular options are Shopify, BigCommerce, and Wix.

Hiring a website development team is the best way to create an effective and smart website. They can ensure your site has fast loading speeds, easy navigation, and a high-quality appearance.

When making an e-commerce website, you’ll also need to prepare the building blocks of your site. This means content for your blog, clear images of your products, the ability to provide customer support, and your marketing automation.

Email campaigns are a crucial aspect of digital marketing for e-commerce businesses. It’s essential to get your email templates and campaign established as soon as you’re ready for your website to go live.

Start Attracting Customers

Next, once the e-commerce website development phase is over, you can start attracting customers. Developing your website SEO is a crucial way to do this.

Take some time to research the keywords and search terms associated with your products. You can use these in the website metadata and blog content to ensure you appear on the first page of Google’s search results.

Consider other creative options for building a customer base. Many new e-commerce businesses offer promotional deals or work with social media influencers to generate new leads. You could also consider search engine advertising as a great way to attract customers who are ready to make a purchase.

That’s How to Launch an E-Commerce Website

Now that we’ve reviewed how to create an e-commerce website, it’s time to establish your online presence. Don’t forget that our team at BrainStack technologies can help you to build a professional-looking website.

For more information about our range of services, including how we can help you set up your e-commerce website, don’t hesitate to get in touch.

Why It Is Important for Small Businesses to Have a Website

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Are you looking to grow your small business? In the year of the pandemic, there has been an influx of new businesses so it’s important to get a leg up on the competition wherever possible.

If you’re not harnessing the potential of the internet, maybe it’s time to consider setting up a website for your business. There are many benefits to doing so, from increased exposure to better client relationships.

Keep reading to learn about why it’s important for your small business to have a website.

Digital Presence

There’s a misconception that websites are only necessary for businesses who sell online, but this is not true. Even small, local businesses can benefit from having a website.

Culture has changed. People are far less likely to take a walk to a local shop to look at prices, and would rather do a quick Google search. If your business doesn’t have a digital presence, you can guarantee you’ll lose out to someone who does in these circumstances.

Outreach To Clients and Customers

A website is an opportunity to get your business seen by potential customers. A local business may achieve adequate reach within a certain geographic area, but without any digital marketing, the potential client base stops there.

Rather than spending large sums of money on physical advertising, a good quality website can be one of the most cost-effective ways to market your business—we offer web design services and can help you with this.

Growth and Opportunities

If you have established an online presence, the sky is the limit in terms of growth potential. Maybe you currently only do business from a physical location—having a website gives you the opportunity to consider selling your products or services online.

Some of the biggest businesses in the world had incredibly humble beginnings, so don’t underestimate your potential!

Connection With Customers

People want connection, and this is also true for the relationship between small businesses and their customers. You are more likely to get repeat business if a customer feels some sort of connection to your business, and they’re also more likely to recommend you to their friends and family.

If your website features social media channels, this is an excellent way to stay in touch with your customers to give your business a personal touch.

Showcase Work or Services

Website development can be an excellent way for you to provide a portfolio of your work.

Maybe you’re a local butcher looking to showcase the variety of meat you have on sale. Or maybe you’re an event planner looking to offer your services; high-quality photo and video content could give you the opportunity to showcase your best work.

Build Trust and Credibility

If you want to give your business an instant credibility boost, a website is an ideal way to announce yourself as authentic, legitimate, and attractive to your customers.

On the contrary, not having a website can be a red flag in some people’s minds. If your business shows up on a google maps search without a website, most people will look for somewhere that does.

A Website Could Transform Your Business

If you don’t have a website for your business yet, hopefully, this article will have given you the nudge you need to set one up.

If you’re not sure where to get started, why not get in touch today and see how we can help you with a website design that is professional, engaging, and easy to navigate.

Advanced Strategies For Digital Marketing

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Are you using the latest digital marketing strategies to promote and grow your brand? In today’s online world, digital marketing is essential for businesses of all kinds.

Keep reading to learn more about strategies for digital marketing that can help you expand your customer base and boost your profits this year. Make sure you are doing all you can to create an online presence for your brand that will generate leads and convert them into paying customers.

Search Engine Optimization

In order to find quality leads, or those searching the internet for your company’s solutions, you need to make sure your search engine ranking is competitive.

You can do so through search engine optimization (SEO). This is one of the more effective advanced digital marketing strategies out there and it can be key to the success of your company.

SEO works to direct more traffic to your website. If you don’t appear on the first page of search engine results for keywords related to your company, there’s only a slim possibility searcher will find you.

For this reason, working with an SEO expert can help you improve your online visibility and your lead generation.

PPC: Pay-per-click

As the digital landscape grows and expands, ways of advertising online are as well. Pay-per-click (PPC) advertising is a cost-effective and powerful way to market your company on search engines. This auction-based advertising effort entails bidding on certain keywords that you want your ads to appear for.

These will show up ahead of the organic listings in the search engine ranking. If someone clicks on your ad, you then pay for the click. This is a cost-effective marketing strategy because rather than paying for online ad space, you are paying for leads.

Content Marketing

Content marketing is another key element in a modern digital marketing plan. This marketing strategy consists of companies creating content that will reach their audience and drive engagement. This content can be in different forms, such as blogs, videos, or infographics.

This content should not act as a traditional advertisement. It’s instead important to make this content valuable for an audience. Not only does this allow you to connect with audiences new and old, but it can also help you boost your search engine ranking.

In content marketing, companies work to target certain keywords. Additionally, you want to make sure your content is original and high-quality. It should also reflect your brand both visually, and in tone.

The better your content, the more likely it is that audience will share it with others, allowing you to broaden your brand recognition. You can then share this content on your social media channels and within your email marketing campaigns to drive engagement and generate leads to your site.

Social Media Marketing

Social media marketing is a key way to reach tons of individuals within your target audience. Additionally, it’s an extremely affordable marketing tool that offers a great return on investment. Keeping your social media marketing strategies consistent and innovative is a great way to generate traffic to your site while growing your customer base.

Email Marketing

Email marketing is not dead, rather, it is one of the best ways to reach out to your customers, both new and old, on a regular basis. This allows companies to generate customer retention by boosting their brand recognition. Sending your subscribers special offers, announcements, and other valuable content can be a great way to keep customers coming back for more.

Important Strategies for Digital Marketing

If you want to improve and update your strategies for digital marketing, you should be practicing the methods above. Continually working to improve your online presence is a must for staying competitive in today’s highly digital world.

Are you looking for help with your digital marketing efforts? Contact us today to put your digital marketing plan in the hands of experience efforts.